Web Designs Across Eras

 We characterize the changing appearance of a website over time by comparing its appearance to a small number of exemplar sites. We chose ve websites as our exemplars: apple.com, msn.com, ical site. cnn.com, slac.stanford.edu, and whitehouse.gov. Web Development Company Jaipur

 We chose these as “canonical” pages because they are regarded as leaders in the technology and design industry. For instance, apple.com and msn.com are regarded by some as interaction design pioneers. One hypothesis is that, just as their products have been inuential, their website designs may have inuenced other organizations’ websites.  SEO Solutions Jaipur

 For example, Figure 7 shows the similarity of one particular academic website, indiana.edu, to these ves sites over time. We see that slac.stanford.edu (another academic website) is the most similar website among our ve exemplars. This is intuitive since a university’s web design should most resemble another university’s website versus websites of companies in the technology and design industry. (Note that in all of our plots, the absolute y-axis units are not really meaningful for either the raw similarity scores or the HMM outputs, so we focus on examining the relative values and trends over time.) The web portal yahoo.com, founded in 1994, has a particularly long history. Since yahoo.com and msn.com are both portal websites, we might expect the two to be alike across eras, and Figure 8(a) veries this similarity for nearly six years, until 2010 when it became more similar to apple.com. This behavior is even more apparent in the results smoothed by the Hidden Markov Model in Figure 8(b). Note that our dataset is missing snapshots from yahoo.com between 2006 and 2010. This explains why the lines have no uctuation during this period on both graphs in Figure 8. Yahoo is also judged to be similar to whitehouse.g

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