Professor George
Professor George Day of Wharton has identified a growing gap between the accelerating complexity of markets and the ability of most marketing organizations to understand and cope with this complexity. While market fragmentation and rapid change forces are everywhere, we believe that the use of the Internet is a major driver of widening the gap. Robotics Process Automation (RPA) Company in Sydeny
Institute of Digital Marketing (DMI) defines digital arketing as "the use of digital technology to create integrated, targeted and measurable communication that helps to acquire and retain customers in building deeper relationships with them" [11]. Intelligent Dashboards Company in Sydeny
Simply Digital Marketing defines the term as follows "Digital marketing is a sub-sector of traditional marketing and uses modern digital channels to host products, such as downloadable music, and primarily to communicate with stakeholders, such as customers and investors, about the brand, products and business progress. Both definitions are useful;
the first is because it highlights the importance of a strategic framework for any marketing approach, i.e. its measurability and integration, as well as its focus on relationships and communication. The second definition serves as a reminder that any use of digital marketing must be effective in promoting products or services, as well as include intellectual strategy and excellent communication. It is also useful to clarify the intended meaning of other terms used in this document. The term "creative industries" is commonly understood to include publishing, media (e.g. television and radio), architecture, craft and design, fashion, advertising, public relations, and co
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