The diff erence between print design and web design
Print involves seeing; the web involves doing. Books, magazines, posters, newspapers, brochures, and advertisements all contain information, usually text and images, whose intent is to deliver some sort of message or content to a reader. More importantly, Internet & Digital Marketing Jaipur
designers often try to build a call to action into their work that makes a customer believe there is some action they should be taking as a result of the design. The goals of web design Lesson 1, Planning Your Website 9 1 • A visually exciting movie poster’s call to action might be, “Go see this movie!” • A political campaign displays signs with the call to action, “Vote for me!” SEO Services Jaipur
• An advertisement in a magazine off ering a free sample might have the call to action, “Contact us to learn more!” In this 19th century advertisement the call to action implores the customer to see the product before going home. Compare a print fl yer for a shoe sale with its online counterpart. The call to action for the print fl yer is, “Show up at the store this Saturday to buy these shoes at a discount.” The information regarding the sale might be enough to compel the customer to get in their car and go shoe shopping on Saturday, but the designer helps to present the information in a way that is well organized and gets noticed. Using color, type, and perhaps an illustration or image, the designer helps to convince the potential customer of the value of this sale. In some sense, you could say that the print designer’s job is done when she sends the fi le off to the printer. If the customer shows up in the store, it becomes the salesperson’s job to complete the sale
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