design factors


With reference to the design factors of a website, a good design must provide not only beauty and appeal, but also high levels of usability, since it influences the affective states of the user (Desmet and Hekker, 2007).  SEO Company Jaipur

 Thus, a well-designed website should ensure a high level of usability (Cristóbal, 2006). An attractive design can evoke feelings of pleasure in the use of a website (Flavián and Gurrea, 2008). As a consequence, an adequate degree of usability, related to a comfortable atmosphere, could create a positive bias in the consumer.  Internet & Digital Marketing Jaipur

 In fact, a good level of perceived usability could lead to higher levels of satisfaction, trust and loyalty towards a specific website (Flavián et al., 2006; Kim and Eom, 2002; Chen et al., 1999). Regarding commercial transactions, users may infer a higher quality of a product from its beauty which in turn implies higher levels of usability (Desmet and Hekker, 2007). So, we could note herein that usability and web design are highly correlated. Table 1 shows some of the main studies that point out the existence of a clear relationship between the concepts of usability and web design. With this regard, we could stress the study carried out by Keeker (1997) who proposed several guidelines in order to improve the ease of use of the website and to encourage people to enjoy and become engaged in an experience. The author based his assumptions on a well-known group of online firms to identify the key aspects and to offer some recommendations related to the content of the websites (such as the information, the use of media -animation, sound, graphics-), the ease of use (provide goals to users, navigation, feedback), the promotion of the content (i.e. location, frequency of 

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