Comparisons Across Media: 

A summary lead is best if it tells readers the most important of the 5W's and H: who was involved, what happened, where, Ellen, Ely and how it happened. However, if including all 5W's and H will clutter the lead sentence, the less important elements are reserved for the following sentences. An ideal length is 35 words or less.35 words is unusually long.  aaj ka taja news

Like radio. A lead sentence half that length is better. It is more likely that only part of the 5W' s and H will be heard. The why and how will be left for a later paragrapu) or not included in a short item. Unless the time is significant, it is likely to be dropped on the understanding that today's newscast will present today's news.  aaj ki taja news

The dateline, which identifies location, precedes the lead sentence. Local stories do not carry a dateline. The lead of a local story usually identifies the where: city-wide, in a particular neighborhood or suburb, or at a street address. The lead describes the event in the context of an ongoing situation. The lead begins to put the current event in its historical framework. The body of the text will include a fuller historical perspective:  

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