Researching User Needs

Without doubt, the best way to establish the needs of a website audience is to get out and talk to them. This ensures the planned site will reflect 'actual' user preferences—not those you think users want. Some of the most popular research techniques include:. WordPress PlugIn Development India

 • Online survey. 

• Focus group.

 • Examine website feedback.    Internet Marketing Jaipur

Based on all the data gathered, you can then create Personas. A persona is a description of an idealised website visitor that matches the attributes of the audience being targeted. Personas have been shown to be of great assistance when gathering information about user needs. This is because they provide a focal point for discussing requirements.

Users to your website are on a journey – particularly first time visitors. They usually know little or nothing about your organisation. They are relying on you to give them all the information they need to get to know you - and then to make a decision, e.g. to contact you about a funding opportunity. It is your job to make sure that the content you provide caters for all their information needs and leads them to decide in your favour. For example, imagine a person interested in your charity comes to your website. She may have seen a reference to you in a magazine about some interesting work you are doing. Otherwise, she knows nothing about you. However, she liked what she read in the journal and has an interest in your discipline. If she feels you are competent and trustworthy, she would like to make a donation. What is her online journey and how should you cater for it?   

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